What We Believe
Technology’s role in our lives is changing. We’re spending more and more time with our phones and less in the real world — always worried about missing something, somewhere. We believe that there’s a different path, one where we can get the benefits technology provides without being pulled away from what’s in front of us.
We believe technology should be there when you need it,
gone when you don’t.
The future of technology lies with digital experiences that aren’t distracting or overwhelming, but rather utilitarian and respectful. We think the best path to these kinds of experiences is through smart glasses—but not how one might expect. No massive headsets that you use for playing games or fixing car engines. No monsters jumping out of walls. No devices that make you look like a cyborg. Just beautiful eyewear that grants you access to your digital world, without having to enter it through that small black box in your pocket.
What It Means
In the short term, we hope that Focals will help you use your phone less. In the long term, we believe they’re the first step toward a new paradigm of technology. One where technology is seamlessly blended into your world - immediately accessible when you want it, but hidden away when you don’t.
North builds products that change the way we see and interact with our world. North launched Focals smart glasses in October 2018, and is now selling them at Showrooms across North America. Each pair is custom-crafted in Waterloo, Ontario. Founded in 2012 by three graduates of the University of Waterloo, Stephen Lake, Matthew Bailey, Aaron Grant, North has grown to a world-leading team of engineers, researchers, designers and creators. North has raised over $170M USD to date from investors including the Amazon Alexa Fund, Intel Capital and more.