January 24, 2019

North Celebrates First Official Customer Shipment of Focals, Planned Expansion to New Markets Through Mobile Pop-Ups

North announces the first delivery of custom-made Focals to customers in Brooklyn and Toronto; North Mobile Pop-Ups coming to new markets starting April 2019

January 24, 2019 – Waterloo, Ontario: Today North, the makers of Focals, celebrates a major milestone: the first shipment of its stylish, everyday smart glasses to Showrooms in Brooklyn and Toronto.

Over the past several weeks, each pair has been custom-made at North’s advanced manufacturing facility in Waterloo, Ontario to the exact measurements of every customer. Upon receiving an update that their Focals are ready, customers will schedule a time to come into a North Showroom to pick up their pair and go through final adjustments (follow along with those experiences on North’s Instagram account).

On the heels of first-customer shipments, North will also be rolling out mobile pop-ups in major cities around North America starting in April. The unique mobile experience allows customers in new markets to purchase Focals and go through North’s custom-sizing experience, previously only available in Toronto and Brooklyn. Additional details regarding scheduling and specific locations will be announced shortly.

“Last year we approached the smart glasses category with an entirely new concept: smart glasses that look awesome. It’s been incredible to see how this approach has resonated with our customers, and I’ve loved watching everyone share their experiences at our Showrooms,” said Stephen Lake, CEO and co-founder of North. “Today is a big day for us as we put the first Focals in the hands of customers. I can’t wait to bring that experience to even more people through our new Mobile Pop-Ups.”

For more information and to purchase Focals, go to www.bynorth.com.

About Focals

Focals are a pair of custom-built smart glasses with a transparent, holographic display that only the wearer can see. This display floats an arm’s length in front of you and connects you to the people you care about, the information you need and the places you want to go. Focals let you see and respond to texts, get turn-by-turn directions, check the weather, request an Uber, talk to Amazon Alexa and more — seamlessly and immediately. The glanceable and minimalist interface gives you control over what’s happening in your digital world without pulling you away from what’s in front of you. Focals come in three colors (Black, Tortoise, and Grey Fade) and offer either prescription or non-prescription lenses.

Focals cost $999 USD ($1299 CAD) and are custom-built using a unique sizing process to ensure a comfortable and attractive fit. The first customer shipment will include Focals Classic frames, Loop, Charging Case and Sun Clips. Orders including prescription lenses are coming soon.

About North

North builds products that change the way see and engage with our world. North’s latest product, Focals was announced in October 2018 and is now sold in Showrooms in Brooklyn and Toronto. Founded in 2012 by three graduates of the University of Waterloo's mechatronics engineering program, Stephen Lake, Matthew Bailey, Aaron Grant, North has grown to a world-leading team of engineers, researchers, designers and creators. North has raised over $140M USD to date from investors including the Amazon Alexa Fund, Intel Capital and more.

Media Contact

Alexander Ingram
press@bynorth.com